

Collect tons of Sanrio and San-x merch with YumeTwins – a kawaii Japanese subscription box bringing you the cutest collectables Japan has to offer every month! The company soon after expanded from silk products to producing rubber products such as rubber sandals. Established in 1960 by Shintaro Tsuji, they were first known as the Yamanashi Silk Company. It might be a bit surprising to know that Sanrio was established as a different company entirely before they became known for their plush toys and cute Japanese cartoon characters.

Hello Kitty from Sanrio is perhaps the most famous cute Japanese character across the world! So to fully understand what each company has to offer, let’s take a look at a side-by-side Sanrio vs San-X comparison match to see how their characters fare and to see who truly holds the kawaii crown. Over the years, they’ve introduced us to many of the cutest characters we know and love, and their creations are now an iconic part of many Japanese people’s lives.Īs with any situation where you have two competing forces, there’s bound to be some comparison. The two biggest names in the industry of Japanese character goods are Sanrio and San-X. They’re the companies who are dedicated to creating these characters because, in Japan, the world of kawaii is big business. However, when it comes to cute Japanese characters, the most compelling sources aren’t even a part of these mainstream forms of media.
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Manga and anime series (for example, many kids in Japan have fond memories of watching Doraemon or reading the Doraemon manga), anime movies like the ones from Studio Ghibli (My Neighbor Totoro and Kiki’s Delivery Service are both full of cute characters), and video games (for this, a certain jumping Italian plumber immediately comes to mind) are all typical kawaii factories.

Many Japanese kids grow up surrounded by iconic characters that come from many different sources. The concept of “kawaii” and the near-constant creation of cute characters is absolutely ingrained in modern Japanese culture.
